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Contractions In Business Writing? And Other Marketing “Faux Pas”
Why Breaking Writing Rules Can Grow Your Business Today I had a client, a professional writer, ask me about having contractions in their brand story document. It sparked thoughts about other technical writing faux pas we regularly use in marketing. (Gasp!) What’s right and what’s wrong? And how do we know it’s okay to break…
Read MoreHow to Make a “How To” Video
If you’re looking to add video to your inbound marketing toolbox, the best bang-for-your-buck content is a series of “How To” videos. You know those times when you need to learn how to do something right now or you need help to do it a better way… You pick up your iPhone and search for the right YouTube…
Read MoreAdding Video to Your Content Strategy
Including video in your marketing schedule is an easy way for potential clients to get to know who you are quickly and how you can help make their lives better. People do business with people, not companies. Types of video to include in your strategy: How-To Videos: Take viewers through the ins and outs of how…
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