Posts Tagged ‘Niching’
Winter Action Tip #4: Cutting Out Bad Business
We’re in the final month of winter. And our final winter action items ignite my deepest resistance. Cutting out the bad, and letting go of the good. I’ve started cutting, pruning, and trimming in my garden. Cutting feels easy. Take out the dead, diseased, and dangerous. Like that dead limb hanging over my shed. No…
Read MoreJust say no – Strategies for Saying No to clients you love
Growing up in the 80s, I remember Nancy Reagan’s campaign to keep us off drugs. The slogan was, let’s say it together… “JUST SAY NO.” Catchy, right? Easy to remember, as we’re demonstrating here. Great for putting on a button. But I do wonder how practical it was. Thinking back, I don’t remember any tactics…
Read MoreGetting The Right Marketing Message To Your People
Are you reaching the right people with your marketing message? Let me set the scene… You walk into a stuffy, overheated elevator in a bustling downtown building. Although there is another rider in the elevator, you push the button to the 14th floor and face forward minding your own business. As the elevator rises and…
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