Posts Tagged ‘business writing’
Winter Action Tip #4 (Part 2): Pruning & Trimming
Time for pruning and trimming… Remember my pole saw from last week? Good thing I have power tools! I cut down the dead branches closest to my house a couple of weeks ago, just in time for the 2 tornado warnings last week. I didn’t actually see a cyclone, but the winds did get up…
Read MoreContractions In Business Writing? And Other Marketing “Faux Pas”
Why Breaking Writing Rules Can Grow Your Business Today I had a client, a professional writer, ask me about using contractions. Should she use contractions in her brand story document. It sparked thoughts about other technical writing faux pas. Don’t we professionals regularly use them in marketing? (Gasp!) What’s right and what’s wrong? And how…
Read MoreEliminate Sticker Shock for the First Time and Close More Deals
Ready to close more business? I changed something recently in the way I talk about the results of our services, and I saw an immediate increase in the number of sales we closed. Now, don’t judge. When I tell you what I did, you might think this is obvious and wonder why I hadn’t been…
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