Why Breaking Writing Rules Can Grow Your Business
This one is near and dear to my heart. I was always taught to leave contractions out of the mix for my writing to “be correct.” For many years, I also fought with my younger team over advertising that ends a sentence in a preposition. (This one still makes me cringe, even though they’re right. See the next paragraph.) But…(and never start a sentence with a conjunction) things are changing, even in business writing.
(Imagine a pithy slogan that says, “For What Are You Waiting?” Awkward…)