Posts Tagged ‘website content’
Contractions In Business Writing? And Other Marketing “Faux Pas”
Why Breaking Writing Rules Can Grow Your Business Today I had a client, a professional writer, ask me about using contractions. Should she use contractions in her brand story document. It sparked thoughts about other technical writing faux pas. Don’t we professionals regularly use them in marketing? (Gasp!) What’s right and what’s wrong? And how…
Read MoreEliminate Sticker Shock for the First Time and Close More Deals
Ready to close more business? I changed something recently in the way I talk about the results of our services, and I saw an immediate increase in the number of sales we closed. Now, don’t judge. When I tell you what I did, you might think this is obvious and wonder why I hadn’t been…
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