Launch It Right Website Course

We are recording the training for those who want to learn at their own pace or revisit modules. With the All Access training, we have a LIVE weekly training session once a week.

There is a suggested calendar you can follow to complete your website launch in 6 weeks. For those with the All Access package, we also have LIVE "office hours" each of the 6 weeks where we answer your questions on a Zoom call and help you troubleshoot if you get stuck. We can even do private breakouts if you need it! 

For ALL packages - once you're enrolled, you'll be connected with a community of people who are also participating in this course at the same time as you. Brainstorming, crowdsourcing, and creative feedback is encouraged between participants!

You don't have to be on WordPress right now, but this course is definitely about getting you there. This is NOT a course about WordPress, but that is the platform we use. When we give you a step-by-step plan, it will include loading WordPress to your site and using WordPress templates for design.

The cost of the course includes some great things including the learning, templates, checklists, cohort access, and more. However, it does not include the licenses for any photography, videography, fonts, icons, themes, plug-ins, builders, hosting, domain purchase, etc.

We have built a budget worksheet for the cost of every item you'll need to purchase. And the good news is, we're big on low-cost and no-cost resources. We'll share all we know about the best tools for the lowest cost.

Because licensing generally has ongoing costs associated with it, you usually incur an annual fee. You should plan to investment an additional $500 - $1,000/year, depending on what access you need to each of the tools we discuss in the course. 

You have access to the Launch it Right Website course content for LIFE! And since the material is recorded, you can rewatch any of the modules at any time.

We've estimated you'll spend about 5 - 10 hrs each week, both learning and doing. You may also want to spend extra time in the community. Our estimate is based on a simple site that is 1 - 5 pages in total.

However, you should realize by now that you're a lovely unicorn. ????  And that means your business and website probably are too. If your business is complicated or you are rebuilding an 80 page site or you have 120 products on your ecommerce site, you probably want to buckle in for a longer time commitment. The good news is, the process WILL STILL WORK! But each page or product or integration will take time, so prep for that.

Yes-siree! We use this training in-house to prep all of our website builders. This is THE WAY we do things, and it's an easy way to train others to keep things working the same way, EVERY TIME. If you're a process person, this is a ready-made website process you can follow.

???? To my fellow geeks...

Is there anything in here for you?

Why yes, I believe there is! Here's why. Process, process, process.

Yes, we've all been doing this for a long time. And sometimes we know how to do things without actually knowing why we do them or how we did them last time. 

There's always more than one way to do something. And yet - through the years, these are my tried and true processes for a team "sprint" from A to Z without forgetting the most important pieces.

So, if you're looking for a way to get faster at building websites, error free, this is a process you can adopt for yourself or a whole team. I like spending the bulk of the time getting creative, and this is a TIME SAVER!

The modules are searchable, AND you can feel free to skip what you already know. The templates and checklists are worth the prices of admission!

We'll walk you through most of the items you'll need before the start date of the course and throughout week 1, and you'll have time to pull those items together BUT...

Before you hit that buy button, you do need website copy. We will not be covering how to write copy in this course. We're assuming you have your message pulled together, and now you need to build or redesign your website to put that message to work for you. 

We also have templates that you can use. They do have sections that follow the StoryBrand messaging process. However, if you're wanting a custom look, it might be a good idea to consult a designer first. If you want to change the photos on our designs, you'll be pulling those elements together for yourself.

If you feel good about your design eye, great! We're going to give you a few low-cost and no-cost resources to shop new photos or drawings (icons) for your site.

If you're like me, and you buy the clothes directly from the mannequin to make sure you look right when you walk out the door, you might want to pull a designer into the process before you hit go.

Nope! It does not. StoryBrand has built an ah-may-zing online university to teach you exactly how to write copy for your product or service. You can find it at Business Made Simple.

They are also still holding virtual (and maybe Live?) events to walk you through the process with a coach! 

And, of course, you can hire a StoryBrand Certified Guide to work with you to put your copy together before you jump into building your website.

Here's the good news. You can use whatever theme and builder you want. Our methods are not exclusive to one theme or builder. It's about making sure your site is right.

However...(there's always a catch, right?)

When we show you how to get something right, we will be demonstrating using the Beaver Builder theme and builder. The same methods apply, but we won't walk you through where to find those windows and boxes and adjustments in other themes. We won't even know if some of the options are available with other themes and builders. So, you can use other tools, but we'll talk you through how to use the tools in our toolkit.

We WILL give you our specific list of tools and plug-ins that we use and how to access them. They are not the only themes, builders, or plug-ins that are useful, but they are the ones we trust and know how to use.

SWEET! If you have an SEO expert or team, you're ahead of the pack. 

This is NOT an SEO course, but it will make sure you don't destroy your SEO when you rebuild, redesign, or update your copy. 

Your SEO expert will be able to give you the keywords you need, when we get to on-page meta data.

???? Holy smokes! If you're asking what SEO, keywords, and on-page meta data is, no worries! We've got you covered in this course. No need to know that kind of nerdy stuff first. ????

I can talk nerdy to you, but I don't have to. We'll keep it simple and doable, while covering all the technical stuff that needs to get done to get it right.