Do you ever feel like you go 15 rounds in the ring with a concept?!?!??
Pricing has been that thing for me.
I’ve definitely felt like the Italian Stallion in the ring with Apollo Creed at the end of Rocky. Knocked down for the count. My internal monologue saying, “stay down” like Mickey in the coach’s corner.
Pricing is Figureoutable
But my friend Geraldine Carter with She Thinks Big Coaching said, in order to figure out pricing, you have to start believing “this is figureoutable.” Genius!
So I went to figuring.
And when I say figuring, I mean, I watched Rocky II.