Sales
Billable Time for Small Business: Am I Doing Enough?
How much time should you be spending on your billable work? I grew up in a family of hard workers! My dad almost always had 3 jobs at once. And my mom regularly worked over 40 hrs a week. On top of that, we were constantly on the road. When I was 6 WEEKS old,…
Read MoreSexy, Sexy Profit Margin
I like money as much as the next gal. Especially when it allows me to build dreams and help other people. But I never would have described my business profit margin as sexy… Until I met Steve Bousquet. It was a group event. There were disco balls, a dance floor, and lots of mirrors. The…
Read MoreSpringtime – Planting Season – SEO Results
Plant now to get the SEO results your business deserves! Springtime is officially here! 💃🏻🌷 I can tell because all the birds chirp loudly in the mornings about their new loves. Plus, they’re stealing the window basket filler to make their nests! Maybe I should be irritated, but instead I just chuckle about how creative…
Read MoreWinter Action Tip #2 – Making use of the Refuse – Using Old Content
I’ve already read this story, skip me down to the winter action tips! Toward the end of last year, I invested in some photography for the business. Side note: I highly recommend original photography for your marketing. It makes your website and all of your marketing materials more authentic. And it’s relatively inexpensive for the…
Read MoreEmbracing Winter: The Season for Assessing and Planning
Let me tell you why winter is the perfect time for assessing your business and planning for the future… When I was younger, winter was my least favorite season. It was Bare. Boring. Sad. Lonely. Dark. Still. And cold. You might understand my disdain for the season since I’m a 7 on the enneagram (an…
Read MoreJust say no – Strategies for Saying No to clients you love
Growing up in the 80s, I remember Nancy Reagan’s campaign to keep us off drugs. The slogan was, let’s say it together… “JUST SAY NO.” Catchy, right? Easy to remember, as we’re demonstrating here. Great for putting on a button. But I do wonder how practical it was. Thinking back, I don’t remember any tactics…
Read MoreGetting The Right Marketing Message To Your People
Are you reaching the right people with your marketing message? Let me set the scene… You walk into a stuffy, overheated elevator in a bustling downtown building. Although there is another rider in the elevator, you push the button to the 14th floor and face forward minding your own business. As the elevator rises and…
Read MoreNiche Your Services to Grow
Niche your services to grow and watch the amazing opportunities that blossom! So, I bought this miter saw. Before I even bought my house, I bought a miter saw. I had no where to put it, so I sent it to my sister’s house. There was a TikTok about putting a wood frame around an…
Read MoreTrusting The Experts
Building and giving trust is not always easy, but there is a reason they are called experts! A couple of months ago I stepped onto my back deck, and my foot started to go through the boards. I immediately called for professional help. These guys are highly referred, and I’ve seen their work in action.…
Read MoreWhat Life Taught me About Profit in my Business
Life can teach you a lot. Here’s what life taught me about profit in my business. Crazy Things Happen in 3s It’s been a little over a year. And when I talk about it, I still get all the fight or flight feelings in my body. Mom had a heart attack. My 18 yr old…
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