Sales
Winter Action Tip #2 – Making use of the Refuse – Using Old Content
I’ve already read this story, skip me down to the winter action tips! Toward the end of last year, I invested in some photography for the business. Side note: I highly recommend original photography for your marketing. It makes your website and all of your marketing materials more authentic. And it’s relatively inexpensive for the…
Read MoreEmbracing Winter: The Season for Assessing and Planning
Let me tell you why winter is the perfect time for assessing your business and planning for the future… When I was younger, winter was my least favorite season. It was Bare. Boring. Sad. Lonely. Dark. Still. And cold. You might understand my disdain for the season since I’m a 7 on the enneagram (an…
Read MoreJust say no – Strategies for Saying No to clients you love
Growing up in the 80s, I remember Nancy Reagan’s campaign to keep us off drugs. The slogan was, let’s say it together… “JUST SAY NO.” Catchy, right? Easy to remember, as we’re demonstrating here. Great for putting on a button. But I do wonder how practical it was. Thinking back, I don’t remember any tactics…
Read MoreGetting The Right Marketing Message To Your People
Are you reaching the right people with your marketing message? Let me set the scene… You walk into a stuffy, overheated elevator in a bustling downtown building. Although there is another rider in the elevator, you push the button to the 14th floor and face forward minding your own business. As the elevator rises and…
Read MoreNiche Your Services to Grow
Niche your services to grow and watch the amazing opportunities that blossom! So, I bought this miter saw. Before I even bought my house, I bought a miter saw. I had no where to put it, so I sent it to my sister’s house. There was a TikTok about putting a wood frame around an…
Read MoreTrusting The Experts
Building and giving trust is not always easy, but there is a reason they are called experts! A couple of months ago I stepped onto my back deck, and my foot started to go through the boards. I immediately called for professional help. These guys are highly referred, and I’ve seen their work in action.…
Read MoreWhat Life Taught me About Profit in my Business
Life can teach you a lot. Here’s what life taught me about profit in my business. Crazy Things Happen in 3s It’s been a little over a year. And when I talk about it, I still get all the fight or flight feelings in my body. Mom had a heart attack. My 18 yr old…
Read MoreWhy I Still Use Hourly Pricing
Hourly pricing – very controversial I’ve done a lot of controversial things lately. Let me share some obvious examples. 1. It’s 90 degree weather again, and I refuse to admit it, so I’m in my normal Rocky training gear (aka – gray sweats). 🥊 2. I took a ceiling fan out of my bedroom and…
Read MoreWhy I almost Quit Profit First
Doing Profit First Wrong First, a “doing it wrong” story. “stop. stop. stop. You’re going to take someone’s eye out. Besides, you’re saying it wrong. It’s Wingardium Levi-o-sa! not Levio-sah.” My niece and nephew are reading the Harry Potter books for the first time! 👏 After they read a book, we watch the corresponding movie.…
Read MoreDelegate to Price for Profit
Here’s a story of my journey to pricing for profit…So, I bought a house this year. Yay! Profit First! 🥳During the inspection, prior to the sale, this, that, and a few other things popped up on the inspection report.✅ this✅ that✅ a few other thingsI sought advice and asked for repair estimates.I put a little…
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