Website Performance
Getting The Right Marketing Message To Your People
Are you reaching the right people with your marketing message? Let me set the scene… You walk into a stuffy, overheated elevator in a bustling downtown building. Although there is another rider in the elevator, you push the button to the 14th floor and face forward minding your own business. As the elevator rises and…
Read MoreAre Background Videos Killing Your Website?
Background videos in a website header. Good idea? or Killer idea, in the worst possible way? Here’s some information to help you decide. The use of videos in the digital marketing industry isn’t a new thing. It only continues to evolve and become more popular, and with good reason. Statistics show that about 88 percent of…
Read MoreWebsite ROI Traffic: Don’t Abandon Your Website Investment Before Looking at This
Website ROI Traffic Previously, on Getting Your Website ROI… We’ve talked a lot about gathering website data. And I hope you’ve started collecting those numbers. But now it’s time to shift to using that data. As a quick review, we’ve discussed the following things (links included below): 💰 How to calculate the return you should demand from…
Read MoreWebsite ROI Timeline: How Long Until I See a Return?
Website ROI Timeline – Are we there yet? I have heard, on more than one occasion, the following from a client. “I’m still not seeing a return from my website. What did we do wrong?” Daddys Home2 Daddys Home2gifs GIFfrom Daddys Home2 GIFs So, let’s talk some of the most important numbers to consider when…
Read MoreBorn to Preach
When I was in Kindergarten, all the kids had to draw a picture of what they wanted to be when they grew up. After we completed our “artwork,” we hung our crayon drawings on the wall for our parents to see at the upcoming parent-teacher conferences. As my parents walked down the hall, Mrs. George…
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