Posts Tagged ‘marketing’
Contractions In Business Writing? And Other Marketing “Faux Pas”
Why Breaking Writing Rules Can Grow Your Business Today I had a client, a professional writer, ask me about using contractions. Should she use contractions in her brand story document. It sparked thoughts about other technical writing faux pas. Don’t we professionals regularly use them in marketing? (Gasp!) What’s right and what’s wrong? And how…
Read MoreEmbracing Winter: The Season for Assessing and Planning
Let me tell you why winter is the perfect time for assessing your business and planning for the future… When I was younger, winter was my least favorite season. It was Bare. Boring. Sad. Lonely. Dark. Still. And cold. You might understand my disdain for the season since I’m a 7 on the enneagram (an…
Read MoreJust say no – Strategies for Saying No to clients you love
Growing up in the 80s, I remember Nancy Reagan’s campaign to keep us off drugs. The slogan was, let’s say it together… “JUST SAY NO.” Catchy, right? Easy to remember, as we’re demonstrating here. Great for putting on a button. But I do wonder how practical it was. Thinking back, I don’t remember any tactics…
Read MoreMarketing Budget Formula for Small Biz
I watched Maverick a few weeks ago. By the end of it I was convinced of two things. 1. I need Jennifer Connelly’s anti-aging routine. 2. Maverick is the ONLY guy who knows how to feel his way to the fastest flying times in the worst conditions. Everyone else has to see him do it…
Read MoreTrusting The Experts
Building and giving trust is not always easy, but there is a reason they are called experts! A couple of months ago I stepped onto my back deck, and my foot started to go through the boards. I immediately called for professional help. These guys are highly referred, and I’ve seen their work in action.…
Read MoreFind your Ginger Cookies with this Pumpkin Plan Bootcamp!
(Shhh! Space is limited, join the Pumpkin Plan Bootcamp for FREE! Find out how below 🔽) Ah, Fall… It’s my favorite time of year! And they don’t call it fall for nuthin’. I’m talking leaves…everywhere! 🍂 Like any self-respecting person with a 14 yr old nephew, I’m offering cash for raking. And when I say…
Read MoreLesson in Sales: How to Win with a Strong Call to Action
A strong call to action can mean the difference between winning and losing the deal. And that’s just one part of a strong sales process. Take a look below for a story about one company who is serving more customers and closing more deals because they are getting their sales process right. And here’s a…
Read MoreEliminate Sticker Shock for the First Time and Close More Deals
Ready to close more business? I changed something recently in the way I talk about the results of our services, and I saw an immediate increase in the number of sales we closed. Now, don’t judge. When I tell you what I did, you might think this is obvious and wonder why I hadn’t been…
Read More5 Business Reasons for Video Marketing
5 Business Reasons for Video Marketing Wondering what all the fuss is over video marketing? Creative has put together the top reasons to start! 1. High SEO Rankings Google Loves Video! Websites with Video are 53X More likely to land on the first page of a Google search. And results begin to appear in mere…
Read More