Audience
Inspiration from the Inside Out
Read about unexpected benefits of reusing content below or Listen right here 👇 You know I’ve really been cozying up to winter over the past few weeks. And last week, I talked about reusing old content. Kindergarten me dreamed of being a preacher growing up. And grown up me, is practicing what I’m preaching.…
Read MoreWinter Action Tip #2 – Making use of the Refuse – Using Old Content
I’ve already read this story, skip me down to the winter action tips! Toward the end of last year, I invested in some photography for the business. Side note: I highly recommend original photography for your marketing. It makes your website and all of your marketing materials more authentic. And it’s relatively inexpensive for the…
Read MoreContractions In Business Writing? And Other Marketing “Faux Pas”
Why Breaking Writing Rules Can Grow Your Business Today I had a client, a professional writer, ask me about using contractions. Should she use contractions in her brand story document. It sparked thoughts about other technical writing faux pas. Don’t we professionals regularly use them in marketing? (Gasp!) What’s right and what’s wrong? And how…
Read MoreJust say no – Strategies for Saying No to clients you love
Growing up in the 80s, I remember Nancy Reagan’s campaign to keep us off drugs. The slogan was, let’s say it together… “JUST SAY NO.” Catchy, right? Easy to remember, as we’re demonstrating here. Great for putting on a button. But I do wonder how practical it was. Thinking back, I don’t remember any tactics…
Read MoreGetting The Right Marketing Message To Your People
Are you reaching the right people with your marketing message? Let me set the scene… You walk into a stuffy, overheated elevator in a bustling downtown building. Although there is another rider in the elevator, you push the button to the 14th floor and face forward minding your own business. As the elevator rises and…
Read MoreWebsite ROI Traffic: Don’t Abandon Your Website Investment Before Looking at This
Website ROI Traffic Previously, on Getting Your Website ROI… We’ve talked a lot about gathering website data. And I hope you’ve started collecting those numbers. But now it’s time to shift to using that data. As a quick review, we’ve discussed the following things (links included below): đź’° How to calculate the return you should demand from…
Read MoreBack to Basics: Here’s why Marketing Fundamentals are Best Practice
Don’t Forget the Marketing Fundamentals: A Rookie Mistake Case Study Avoid my rookie mistakes by revisiting the marketing fundamentals. You know what I spend a LOT of time doing? Marketing for people like you. When it comes to my own stuff, my time is limited. So, sometimes I say, hey, is it good enough? Then let…
Read MoreLesson in Sales: How to Win with a Strong Call to Action
A strong call to action can mean the difference between winning and losing the deal. And that’s just one part of a strong sales process. Take a look below for a story about one company who is serving more customers and closing more deals because they are getting their sales process right. And here’s a…
Read MoreEliminate Sticker Shock for the First Time and Close More Deals
Ready to close more business? I changed something recently in the way I talk about the results of our services, and I saw an immediate increase in the number of sales we closed. Now, don’t judge. When I tell you what I did, you might think this is obvious and wonder why I hadn’t been…
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