Lesson in Sales: How to Win with a Strong Call to Action

Wanna grab a cup of coffee

A strong call to action can mean the difference between winning and losing the deal. And that’s just one part of a strong sales process. Take a look below for a story about one company who is serving more customers and closing more deals because they are getting their sales process right. And here’s a…

Read More

Contractions In Business Writing? And Other Marketing “Faux Pas”

Man at laptop doing marketing writing for website

Why Breaking Writing Rules Can Grow Your Business Today I had a client, a professional writer, ask me about having contractions in their brand story document. It sparked thoughts about other technical writing faux pas we regularly use in marketing. (Gasp!) What’s right and what’s wrong? And how do we know it’s okay to break…

Read More