Springtime – Planting Season – SEO Results

Plant now to get the SEO results your business deserves! Springtime is officially here! 💃🏻🌷 I can tell because all the birds chirp loudly in the mornings about their new loves. Plus, they’re stealing the window basket filler to make their nests! Maybe I should be irritated, but instead I just chuckle about how creative…

Read More

Winter Action Tip #4 (Part 2): Pruning & Trimming

Time for pruning and trimming… Remember my pole saw from last week? Good thing I have power tools! I cut down the dead branches closest to my house a couple of weeks ago, just in time for the 2 tornado warnings last week. I didn’t actually see a cyclone, but the winds did get up…

Read More

My Favorite Building a StoryBrand Quotes

Tina reading the Building a StoryBrand book

Building a StoryBrand bBuilding a StoryBrand by Donald Miller is one of my favorite business books. I read it 6 years ago, and I still reference it almost daily. Because it’s been so powerful in creating website messages for clients that turn into revenue, I wanted to share some of my favorite Building a Storybrand…

Read More

Winter Tip #3 – Building Connection

It is all about building connection! “um, I’m gonna need some context here…” That was a recent text from my brother-in-law. I sent my sister and brother-in-law a text last week. It was the code to unlock my phone. “in case I go missing,” my text read. Now my brother-in-law knows I have a true…

Read More

Inspiration from the Inside Out

Read about unexpected benefits of reusing content below or Listen right here 👇   You know I’ve really been cozying up to winter over the past few weeks. And last week, I talked about reusing old content. Kindergarten me dreamed of being a preacher growing up. And grown up me, is practicing what I’m preaching.…

Read More

Contractions In Business Writing? And Other Marketing “Faux Pas”

Man at laptop doing marketing writing for website

Why Breaking Writing Rules Can Grow Your Business Today I had a client, a professional writer, ask me about using contractions. Should she use contractions in her brand story document. It sparked thoughts about other technical writing faux pas. Don’t we professionals regularly use them in marketing? (Gasp!) What’s right and what’s wrong? And how…

Read More

Just say no – Strategies for Saying No to clients you love

Growing up in the 80s, I remember Nancy Reagan’s campaign to keep us off drugs. The slogan was, let’s say it together… “JUST SAY NO.” Catchy, right? Easy to remember, as we’re demonstrating here. Great for putting on a button. But I do wonder how practical it was. Thinking back, I don’t remember any tactics…

Read More

Getting The Right Marketing Message To Your People

Are you reaching the right people with your marketing message?  Let me set the scene… You walk into a stuffy, overheated elevator in a bustling downtown building. Although there is another rider in the elevator, you push the button to the 14th floor and face forward minding your own business. As the elevator rises and…

Read More