Audience
Springtime – Planting Season – SEO Results
Plant now to get the SEO results your business deserves! Springtime is officially here! šš»š· I can tell because all the birds chirp loudly in the mornings about their new loves. Plus, theyāre stealing the window basket filler to make their nests! Maybe I should be irritated, but instead I just chuckle about how creative…
Read MoreWinter Action Tip #4 (Part 2): Pruning & Trimming
Time for pruning and trimming… Remember my pole saw from last week? Good thing I have power tools! I cut down the dead branches closest to my house a couple of weeks ago, just in time for the 2 tornado warnings last week. I didnāt actually see a cyclone, but the winds did get up…
Read MoreMy Favorite Building a StoryBrand Quotes
Building a StoryBrand bBuilding a StoryBrand by Donald Miller is one of my favorite business books. I read it 6 years ago, and I still reference it almost daily. Because it’s been so powerful in creating website messages for clients that turn into revenue, I wanted to share some of my favorite Building a Storybrand…
Read MoreWinter Tip #3 – Building Connection
It is all about building connection! āum, Iām gonna need some context hereā¦ā That was a recent text from my brother-in-law. I sent my sister and brother-in-law a text last week. It was the code to unlock my phone. āin case I go missing,ā my text read. Now my brother-in-law knows I have a true…
Read MoreInspiration from the Inside Out
Read about unexpected benefits of reusing content below or Listen right here š You know Iāve really been cozying up to winter over the past few weeks. And last week, I talked about reusing old content. Kindergarten me dreamed of being a preacher growing up. And grown up me, is practicing what Iām preaching.…
Read MoreWinter Action Tip #2 – Making use of the Refuse – Using Old Content
I’ve already read this story, skip me down to the winter action tips! Toward the end of last year, I invested in some photography for the business. Side note: I highly recommend original photography for your marketing. It makes your website and all of your marketing materials more authentic. And itās relatively inexpensive for the…
Read MoreContractions In Business Writing? And Other Marketing “Faux Pas”
Why Breaking Writing Rules Can Grow Your Business Today I had a client, a professional writer, ask me about using contractions. Should she use contractions in her brand story document. It sparked thoughts about other technical writing faux pas. Don’t we professionals regularly use them in marketing? (Gasp!) Whatās right and whatās wrong? And how…
Read MoreJust say no – Strategies for Saying No to clients you love
Growing up in the 80s, I remember Nancy Reagan’s campaign to keep us off drugs. The slogan was, let’s say it together… “JUST SAY NO.” Catchy, right? Easy to remember, as we’re demonstrating here. Great for putting on a button. But I do wonder how practical it was. Thinking back, I don’t remember any tactics…
Read MoreGetting The Right Marketing Message To Your People
Are you reaching the right people with your marketing message?Ā Let me set the sceneā¦ You walk into a stuffy, overheated elevator in a bustling downtown building. Although there is another rider in the elevator, you push the button to the 14th floor and face forward minding your own business. As the elevator rises and…
Read MoreWebsite ROI Traffic: Don’t Abandon Your Website Investment Before Looking at This
Website ROI Traffic Previously, on Getting Your Website ROI… We’ve talked a lot about gathering website data. And I hope you’ve started collecting those numbers. But now it’s time to shift to using that data. As a quick review, we’ve discussed the following things (links included below): š° How toĀ calculate the returnĀ you should demand from…
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