Read about unexpected benefits of reusing content below or Listen right here 👇
You know I’ve really been cozying up to winter over the past few weeks. And last week, I talked about reusing old content.
Kindergarten me dreamed of being a preacher growing up. And grown up me, is practicing what I’m preaching.
So, I took some time to go through my own old content. Practicing what I preach, I’m reusing content too. And here’s what I found…
Unexpected Benefits of Reviewing Content
One of the huge benefits of reviewing and updating your old content is getting inspiration from yourself.
In one old article, I had mentioned how Profit First quarterly distributions help me reach my goals. And I said I had my eye on some teak furniture for my back deck.
Now, that’s not exactly inspiring. But here’s what I said about why that furniture was important to me.
“I want the furniture because I want to have family and friends over to my place. I want them to feel comfortable and enjoy creating deeper relationships with each other. That’s a goal I set when I bought my new house. Creating a place that would breathe life into me and foster deeper relationships. Because we all need community in this life.”
I had forgotten I had said that. But when I re-read it, it reaffirmed my goals of building a profitable business so I could do more life. That. Was. Inspiring. And renewed my energy to keep at this business building thing.
It’s not just about having fun, though I believe I can and should have fun. It’s about creating space with my time, my money, and my environment, to build and foster relationships.
In articulating my life goal, my biggest hope is that having me as part of your community makes doing life a little easier. (and I’ll admit, more fun too! 😊)
Winter Challenge – Reusing Content
So, here’s a little winter challenge for you. You wrote things or created resources within the last 5 years. And I bet, if you take some time to look through it, you’ll find yourself inspired too.
Maybe it’s a journal even. Maybe you haven’t shared it with the world yet.
But if you take time to look at the work you’ve created, and you find yourself inspired, you can be sure someone else needs that wisdom too.
Now’s the time.
Share it. Re-share it. Find new places to share it.
There’s someone who needs what you’ve created.
So, don’t hide it. Don’t leave it in the archives.
Put it out there, and give it new life. I believe it will come back to you 10-fold.
Look, I like telling stories and creating content because it brings me joy. I LOVE making people laugh. If you get inspiration from anything I do, that energizes me to create more. Any LOLs from my work, are ROI enough for me. And yet, I know that doesn’t exactly pay the bills.
So, the question is, does it work? This reusing old content thing. Does it work to build traffic, build engagement, increase conversions?
Well, in last week’s full article on using old content, I told you I updated our highest trafficked blog.
Traffic to that content has already doubled. And let’s not get crazy. I was pointing people to that article when I wrote the new content about old content.
However, those numbers (double the traffic) are from online searches. Not on-site click-throughs.
And the length of time organic traffic is staying on that page is up by 230%. And the number of pages they’re visiting after that has doubled.
So, yeah, if you’re wanting to increase your audience and your engagement, this stuff works.
Take Easier Action
But here’s the real point – you’ve already created genius, and that makes marketing easy again.
A lot of people tell me they don’t have time to create content or to market their business.
And to that I say, you already have everything you need to market your business and inspire others to success they never dreamed they could have.
So, where do you find it?
It’s in those old emails. Even the ones you’ve sent to just one client.
It’s in those old blog posts.
It’s in your journals or on your sticky notes that cover your desk. You’ll find it in old planners or notebooks you stuck in a drawer.
An old video you created, maybe on your phone.
Your contracts and proposals or that talk you gave one time…
And winter is just the right time to update and start reusing content.
So, go ahead and get the old out there, because it’s easier than you think to change your world.
p.s. – And now, if the musicians will come to their instruments, I’ll close with a Franciscan Benediction. I found this in one of my old notebooks this week.
“May God bless you with discomfort at easy answers, half-truths, and superficial relationships, so that you may live deep within your heart.
May God bless you with anger at injustice, oppression, and exploitation of people, so that you may work for justice, freedom and peace.
And may God bless you with tears to shed for those who suffer pain, rejection, hunger and war, so that you may reach out your hand to comfort them and to turn their pain into joy.
And may God bless you with enough foolishness to believe that you can make a difference in the world, so that you can do what others claim cannot be done. To bring justice and kindness to all our children and the poor.”
Here’s to being just foolish enough 🥂
Did you miss Winter Action Tips 1 & 2? Read them below⬇️