Behavior Marketing
Horizon Gazing for Business Perspective
Business Perspective is everything for immediate and long-term growth. You know how I get excited about almost everything? Mostly, that’s good and fun for everyone. And yet, sometimes… When I’m in the thick of things, trying to get stuff done, especially for my own business, I can get tunnel vision. And it gets worse when…
Read MoreWinter Action Tip #4 (Part 2): Pruning & Trimming
Time for pruning and trimming… Remember my pole saw from last week? Good thing I have power tools! I cut down the dead branches closest to my house a couple of weeks ago, just in time for the 2 tornado warnings last week. I didn’t actually see a cyclone, but the winds did get up…
Read MoreWinter Action Tip #4: Cutting Out Bad Business
We’re in the final month of winter. And our final winter action items ignite my deepest resistance. Cutting out the bad, and letting go of the good. I’ve started cutting, pruning, and trimming in my garden. Cutting feels easy. Take out the dead, diseased, and dangerous. Like that dead limb hanging over my shed. No…
Read MoreConnecting the dots for yourself with Rest
Rest isn’t a dirty word! Do you ever look back on childhood and sigh, “if only I had known how great that was”? I think that every time my little nephew takes a nap. And then, sometimes, I think, “wait, I’m an adult. I’m in charge of me!” So I just take one with him.…
Read MoreMy Favorite Building a StoryBrand Quotes
Building a StoryBrand bBuilding a StoryBrand by Donald Miller is one of my favorite business books. I read it 6 years ago, and I still reference it almost daily. Because it’s been so powerful in creating website messages for clients that turn into revenue, I wanted to share some of my favorite Building a Storybrand…
Read MoreWinter Tip #3 – Building Connection
It is all about building connection! “um, I’m gonna need some context here…” That was a recent text from my brother-in-law. I sent my sister and brother-in-law a text last week. It was the code to unlock my phone. “in case I go missing,” my text read. Now my brother-in-law knows I have a true…
Read MoreThe Magic of Building a Business
Ready to build a business that allows you to do more life? I’ve been feeling a little antsy. I ordered living room furniture for my new house back in July. And it still hasn’t arrived. I found out a couple of weeks ago, it might never arrive. The company is going through a purchase of assets, and…
Read MoreJust say no – Strategies for Saying No to clients you love
Growing up in the 80s, I remember Nancy Reagan’s campaign to keep us off drugs. The slogan was, let’s say it together… “JUST SAY NO.” Catchy, right? Easy to remember, as we’re demonstrating here. Great for putting on a button. But I do wonder how practical it was. Thinking back, I don’t remember any tactics…
Read MoreGetting The Right Marketing Message To Your People
Are you reaching the right people with your marketing message? Let me set the scene… You walk into a stuffy, overheated elevator in a bustling downtown building. Although there is another rider in the elevator, you push the button to the 14th floor and face forward minding your own business. As the elevator rises and…
Read MoreProfit First- Keep it Simple
Sometimes, I stock my fridge full of fresh fruit and veg. because in my mind, after work each day, I will magically turn into Ina Garten and make gourmet vegetarian meals that are delicious while keeping me slim. Most of the time, I get ghosted by pretend Ina. Those meals never make their way to…
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