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Back to Basics: Here’s why Marketing Fundamentals are Best Practice
Don’t Forget the Marketing Fundamentals: A Rookie Mistake Case Study Avoid my rookie mistakes by revisiting the marketing fundamentals. You know what I spend a LOT of time doing? Marketing for people like you. When it comes to my own stuff, my time is limited. So, sometimes I say, hey, is it good enough? Then let…
Read MoreContractions In Business Writing? And Other Marketing “Faux Pas”
Why Breaking Writing Rules Can Grow Your Business Today I had a client, a professional writer, ask me about having contractions in their brand story document. It sparked thoughts about other technical writing faux pas we regularly use in marketing. (Gasp!) What’s right and what’s wrong? And how do we know it’s okay to break…
Read MoreGive Me One Reason To Like You
Craft a compelling business video story! “If People Like You, They’ll Listen To You. If People Trust You, They’ll Do Business With You.” – Zig Ziglar You started a business or joined a team because there was something compelling about what the company had to offer and in the way they offered it. You…
Read More5 Business Reasons for Video Marketing
5 Business Reasons for Video Marketing Wondering what all the fuss is over video marketing? Creative has put together the top reasons to start! 1. High SEO Rankings Google Loves Video! Websites with Video are 53X More likely to land on the first page of a Google search. And results begin to appear in mere…
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