Inspiration from the Inside Out

Read about unexpected benefits of reusing content below or Listen right here 👇   You know I’ve really been cozying up to winter over the past few weeks. And last week, I talked about reusing old content. Kindergarten me dreamed of being a preacher growing up. And grown up me, is practicing what I’m preaching.…

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Contractions In Business Writing? And Other Marketing “Faux Pas”

Man at laptop doing marketing writing for website

Why Breaking Writing Rules Can Grow Your Business Today I had a client, a professional writer, ask me about using contractions. Should she use contractions in her brand story document. It sparked thoughts about other technical writing faux pas. Don’t we professionals regularly use them in marketing? (Gasp!) What’s right and what’s wrong? And how…

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Give Me One Reason To Like You

 Craft a compelling business video story! “If People Like You, They’ll Listen To You.  If People Trust You, They’ll Do Business With You.” – Zig Ziglar You started a business or joined a team because there was something compelling about what the company had to offer and in the way they offered it.  You…

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5 Business Reasons for Video Marketing

5 Business Reasons for Video Marketing Wondering what all the fuss is over video marketing? Creative has put together the top reasons to start! 1. High SEO Rankings Google Loves Video! Websites with Video are 53X More likely to land on the first page of a Google search. And results begin to appear in mere…

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How to Make a “How To” Video

If you’re looking to add video to your inbound marketing toolbox, the best bang-for-your-buck content is a series of “How To” videos. You know those times when you need to learn how to do something right now or you need help to do it a better way… You pick up your iPhone and search for the right YouTube…

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Adding Video to Your Content Strategy

Including video in your marketing schedule is an easy way for potential clients to get to know who you are quickly and how you can help make their lives better. People do business with people, not companies. Types of video to include in your strategy: How-To Videos: Take viewers through the ins and outs of how…

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