Resources
Profit First for Pricing – What’s Your Profit Margin Telling You?
Profit Margin Lies I Tell Myself Have you ever told yourself a big fat lie? I’m not talking about the one that’s conscious…the one you KNOW is a lie. “No one saw it, so you did NOT gain weight during covid.” 😉😉 “The calories in THIS cupcake don’t count because they’re on your birthday.” …
Read MoreProfit First for Pricing – Your Early Warning Sign
Do you ever feel like you go 15 rounds in the ring with a concept?!?!?? Pricing has been that thing for me. I’ve definitely felt like the Italian Stallion in the ring with Apollo Creed at the end of Rocky. Knocked down for the count. My internal monologue saying, “stay down” like Mickey in the coach’s…
Read MoreWebsite ROI Traffic: Don’t Abandon Your Website Investment Before Looking at This
Website ROI Traffic Previously, on Getting Your Website ROI… We’ve talked a lot about gathering website data. And I hope you’ve started collecting those numbers. But now it’s time to shift to using that data. As a quick review, we’ve discussed the following things (links included below): 💰 How to calculate the return you should demand from…
Read MoreWebsite ROI Timeline: How Long Until I See a Return?
Website ROI Timeline – Are we there yet? I have heard, on more than one occasion, the following from a client. “I’m still not seeing a return from my website. What did we do wrong?” Daddys Home2 Daddys Home2gifs GIFfrom Daddys Home2 GIFs So, let’s talk some of the most important numbers to consider when…
Read MoreBorn to Preach
When I was in Kindergarten, all the kids had to draw a picture of what they wanted to be when they grew up. After we completed our “artwork,” we hung our crayon drawings on the wall for our parents to see at the upcoming parent-teacher conferences. As my parents walked down the hall, Mrs. George…
Read MoreJackpot SEO Tool – More Clicks With My New Favorite by CoSchedule? Yes, Please!
SEO Tool Fan Girl Here I’m a fan of any tool that makes SEO ranking easier. (Let’s be honest. I’m a fan of any tool that makes life easier.) And anyone who’s given it a go can tell you, SEO can get really complicated, really quickly. I’m a firm believer that sharing is caring, so…
Read MoreHow Yoast Just Made Your SEO Life Easier with Schema Markup
I’m all about the free tools that make life easier for business owners just like you and me. And I’ve always been a fan of the Yoast SEO plug-in for WordPress. They have a free version that we use on EVERY client’s website. In some situations, I encourage clients to purchase the premium/paid version. For…
Read MoreBusiness Resources During COVID-19
Small business growth fuels the stability and growth of our economy. Back in March, small and mid-sized business investment venture capitalist Sir Steven Wilkinson said, “All net growth in the US economy is in small business scaling.” He was citing research on the impact small businesses have on the economic growth in the US. And it wasn’t…
Read MoreThe 5 Most Important Things You Need in a Web Hosting Provider
Website Tips from Creative Cat Last Saturday, Creative Cat shared the Top 5 Things You Need from a Web Hosting Provider. If you missed Creative Caturday, on our Instagram channel, don’t worry. We’ve put her list together for you here. #1 – Free web hosting When we tell people they should be getting free…
Read MoreHow to Make a “How To” Video
If you’re looking to add video to your inbound marketing toolbox, the best bang-for-your-buck content is a series of “How To” videos. You know those times when you need to learn how to do something right now or you need help to do it a better way… You pick up your iPhone and search for the right YouTube…
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