Tools
Marketing Budget Formula for Small Biz
I watched Maverick a few weeks ago. By the end of it I was convinced of two things. 1. I need Jennifer Connelly’s anti-aging routine. 2. Maverick is the ONLY guy who knows how to feel his way to the fastest flying times in the worst conditions. Everyone else has to see him do it…
Read MoreProfit First- Keep it Simple
Sometimes, I stock my fridge full of fresh fruit and veg. because in my mind, after work each day, I will magically turn into Ina Garten and make gourmet vegetarian meals that are delicious while keeping me slim. Most of the time, I get ghosted by pretend Ina. Those meals never make their way to…
Read MoreWhat Life Taught me About Profit in my Business
Life can teach you a lot. Here’s what life taught me about profit in my business. Crazy Things Happen in 3s It’s been a little over a year. And when I talk about it, I still get all the fight or flight feelings in my body. Mom had a heart attack. My 18 yr old…
Read MoreWhy I Still Use Hourly Pricing
Hourly pricing – very controversial I’ve done a lot of controversial things lately. Let me share some obvious examples. 1. It’s 90 degree weather again, and I refuse to admit it, so I’m in my normal Rocky training gear (aka – gray sweats). 🥊 2. I took a ceiling fan out of my bedroom and…
Read MoreWhy I almost Quit Profit First
Doing Profit First Wrong First, a “doing it wrong” story. “stop. stop. stop. You’re going to take someone’s eye out. Besides, you’re saying it wrong. It’s Wingardium Levi-o-sa! not Levio-sah.” My niece and nephew are reading the Harry Potter books for the first time! 👏 After they read a book, we watch the corresponding movie.…
Read MoreDelegate to Price for Profit
Here’s a story of my journey to pricing for profit…So, I bought a house this year. Yay! Profit First! 🥳During the inspection, prior to the sale, this, that, and a few other things popped up on the inspection report.✅ this✅ that✅ a few other thingsI sought advice and asked for repair estimates.I put a little…
Read MoreProfit First for Pricing – What’s Your Profit Margin Telling You?
Profit Margin Lies I Tell Myself Have you ever told yourself a big fat lie? I’m not talking about the one that’s conscious…the one you KNOW is a lie. “No one saw it, so you did NOT gain weight during covid.” 😉😉 “The calories in THIS cupcake don’t count because they’re on your birthday.” …
Read MoreProfit First for Pricing – Your Early Warning Sign
Do you ever feel like you go 15 rounds in the ring with a concept?!?!?? Pricing has been that thing for me. I’ve definitely felt like the Italian Stallion in the ring with Apollo Creed at the end of Rocky. Knocked down for the count. My internal monologue saying, “stay down” like Mickey in the coach’s…
Read MoreProfit First for Marketing Businesses – Doing What’s Doable
Doable Profit First Method for Marketing Businesses Profit First can help you grow a healthy and financially profitable marketing business. But only if you consistently follow the plan. However, I’m not a Profit First purest. Call me a wimp, but I only have so much attention I can give to something. And setting up 15…
Read MoreWebsite ROI Timeline: How Long Until I See a Return?
Website ROI Timeline – Are we there yet? I have heard, on more than one occasion, the following from a client. “I’m still not seeing a return from my website. What did we do wrong?” Daddys Home2 Daddys Home2gifs GIFfrom Daddys Home2 GIFs So, let’s talk some of the most important numbers to consider when…
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